The customer contacted me via email. It's easy to understand whether there's anything I can offer to a client based on the content of their first letter. It's usually difficult to give a specific answer to a one-sentence message like, "We need a logo, how much does it cost?" Brave Bard described in a few words what their company does and what they need. They prepared a design brief as well. It's a pleasure working with people who lay out such tasks and are ready to discuss the details. 
We agree about the price, I receive an advance payment and start working. I warn the customer in advance that I show my sketches first. I start rendering a vector image only after the concept has been confirmed (if the artwork is simple, I create it in the illustrator at once, no sketches).
💡 How much do I charge? The price depends on the complexity of the work. In order to make a suitable offer, I ask my clients to provide some information about the project. If there's no design brief, I will ask questions to clarify all the details I'm interested in.💡
Use a maximum of 4 colors.
The logo must be fairly simple and bold.
The logo shouldn’t be overly serious. It should be a little bit playful.
It must work on both dark and light backgrounds.
The logo must be recognizable at smaller sizes.
My work samples provided by the client:
Before drawing, I usually collect references, which is a good way to create a certain mood and familiarize oneself with the topic.
I start making sketches. Lately, I've been drawing using a tablet only. I pick what seems the most interesting among the rough sketches and start creating a more detailed image. I chose the one with a fox.
I work more on the details: add some contrast to the lute and draw letters based on the Laconick font. Send everything to the client.
The customer seems to like the style and the general tendency, but doesn't finds the fox character unsuitable. I turn the fox into a bear hoping that this will change something.
All in all, I do my best working on the new sketch.
I sketched a new idea and send it to the client. The second version is accepted immediately.
Once the sketches are confirmed, I start working on a final vector image.
I send the vector preview to the client for approval. Recently, I started using a script developed by my friend for exporting PNG files directly from Illustrator.
Illustrator doesn't export raster graphics well due to a low-quality antialiasing (4 levels only), there is no gradient dithering. Many artists import their images to Photoshop first, then export from there.
I am often asked how I draw the grain. If it's raster graphics, I use standard brushes (default brushes in Photoshop) or draw the dots myself. For vector images, you can download the great Chris Spooner's brushes.
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